Management Competencies
Management Development - the essentials
Management Training in the 21st century

Marketing for Line Managers
Programme IntroductionReference ManualLearning Objectives

  • A marketing perspective including:
    • The 4 P's
    • Product Life Cycle
    • Boston Matrix
    • Product Development
    • Competitor analysis
    • Image & Brand names
  • Product planning
  • Research & Development
  • Test Marketing
  • Market Research
  • Public relations
  • Advertising & sales promotions
  • Sales development
  • Organising for Marketingz SMART
 
Identifying employee expectations is a key initiative but meeting them is the prime challenge
we rise to this challenge see our Performance Management and Distant Learning System - HRD Online
- click here for a brief overview
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