Management training objectives will be to ensure that participants:

• have a thorough understanding of the dynamics and theory of marketing
• acquire realistic marketing skills and knowledge in order to contribute fully to their organisation's marketing operation
• be able to produce detailed marketing strategies and plans
• be able to plan, produce and use above and below the line marketing media, e.g. literature, promotional materials, aids and videos
• be able to write effective advertisements and editorials
• appreciate the value of and acquire a capability to conduct research into own product portfolio requirements
• conduct research into competitors and consumers
• understand the link between marketing and business strategy
• have a thorough understanding of marketing's integration with finance, production and sales